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Back in 2003, long-standing friends and colleagues Susi Lennox and Sarah Brooks came up with an idea. They had simultaneously reached a point in life where they wanted to devote themselves to something new, daring and worthwhile, that reflected their values and ethics.

Both had worked at a pharmaceutical company and were aware of the need for effective intimate lubricants and moisturizers. They discovered that there was a gap in the market for a pure, natural personal lubricant, and set out to ‘change the world from the inside’ by realizing a new concept: a certified organic, plant-based natural range of intimacy products.

In 2006, after three years of painstaking product development, the YES range was launched offering intimate lubricants that were simultaneously body safe, side-effect free and 100% pure and natural, while also being highly effective and pleasurable intimacy products.

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